Etch July 2025 Availability
Etch is available to purchase again this week, but there are some things you need to know before you purchase a license.
Articles
The WordPress Architecture Crisis: How the Web’s Most Popular CMS Became Its Own Worst Enemy
Why WordPress’ confused approach to themes created a catastrophic design flaw that undermines flexibility, shareability, and scalability.
The Pros & Cons of CSS Styling Inputs
Beginners find CSS styling inputs very helpful. The problem is that, in most builders, they come at a very high cost. In Etch, there’s no cost –– just benefits.
The Perfect Loop Architecture
Should looping be a functionality that’s added to an element, or should loops be a container that loop whatever is inside of them? We think the answer is pretty clear.
Is Etch a WordPress Page Builder?
Etch kinda looks like a page builder and it does a lot of page building things, but looks can be deceiving.
Who is Etch For?
Is Etch for beginners or is it only for advanced pros and code junkies? There’s no elitism or gate-keeping here – Etch is equally for people who know what they’re doing and anyone who wants to learn.