The Etch pre-sale is now closed.

We're now working directly with our tribe of early-adopters to get Etch to the Alpha stage. Make sure you're on the waiting list so you don't miss the Alpha launch.

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People consider Automatic.css and Frames to be fundamentally transformative tools. That's 100% true, but we're not resting on those accomplishments. In fact, we're just getting warmed up. For as impactful as ACSS and Frames are, Etch has the potential to 100x that. The next three years are going to be wild in WordPress.

Kevin Geary

Founder of Automatic.css & Frames